Taking your new fundraising stream to a wider audience

Launching a new fundraising product can unlock opportunities for your charity. From engaging new supporters to reactivating lapsed donors, and deepening relationships with your current base, the right product can drive income, improve retention, and boost lifetime supporter value.

To take a new idea from initial testing to becoming a core component of your fundraising strategy, it’s essential to start with thoughtful planning and clear objectives. 

Here’s how to navigate the process and maximise the potential of your new fundraising product, in seven easy steps. 

Want more expert insights for fundraising leaders? Check out our collection of resources for people leading fundraising teams.