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Understanding soft opt-in for fundraising marketing

Understanding soft opt-in for fundraising marketing

30 April 2025

8 minutes

Data, Research and AnalysisGovernance and Compliance

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The Data (Use and Access) Bill makes it easier for charities to contact existing supporters by e-mail and text message. Find out what you need to know.

Claire Stanley

Director of Policy and Communications, Chartered Institute of Fundraising

Hannah Lyons

Partner, Bates Wells

Ahead of the General Election in 2024, the proposed Data Protection Bill, which set out to reduce red-tape and some of the compliance burdens of GDPR, was scrapped in the pre-election wash-up.

Although the move was disappointing for charities, the new government soon set about drafting their own version of this Bill – re-named the Data (Use and Access) Bill, which was presented to the House of Lords in October 2024.

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