Insights for small charities about Charity of the Year partnerships

19 June 2024
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This is part of our collection of resources aimed at small fundraising teams, individual fundraisers and small charities. Produced by the Chartered Institute and our expert partners.

Grahame Darnell
Grahame Darnell
Managing Director, Darnell Consulting

Charity of the Year partnerships appeal to fundraisers because they are all about companies making cash donations to good causes. Here are some insights on the latest trends, which can help small charities to secure a partnership.

An infographic about insights
1 In Darnell Consulting’s 2024 Charity of the Year database, only 13 companies have a top 30 brand as their partner out of a total of 81 partnerships. 2 In Darnell Consulting’s 2024 Charity of the Year database, only 5 companies have a devolved approach out of a total of 81 partnerships.
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