Fundraisers are on the front-line, speaking to the public about good causes, making the case for support, and providing a great experience for people through our fundraising. Part of this is responding to the questions and concerns that people might have so that they have all the information they want and can feel that their money is going to be used in the best way for the cause they have given.
An area that does get attention is how much charities pay their senior staff and in particular Chief Executives. Fundraisers, often working with comms teams, may well be the ones that need to answer those questions, from existing or potential supporters. This short guide provides some thoughts and ideas about how fundraisers can respond in the right way to deliver an excellent supporter experience.