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Building Direct Mail Capability for Better Supporter Experience
Building Direct Mail Capability for Better Supporter Experience
Direct MailSupporter Stewardship
The fundraising landscape is at a critical juncture. While leaders champion supporter experience initiatives, a gap exists between aspiration and reality. Fewer than a quarter of charities say their direct mail capability is aligned with their supporter strategy - a reality check for the sector.
Signal’s findings paint a less optimistic picture than previous surveys, reflecting what many fundraising teams are experiencing: that the practical task of implementing change is proving more difficult than anticipated, compounded by cost-of-living pressures that are squeezing resources from all sides.