In the second module of the diploma, you will explore how access to and understanding of pertinent research can be leveraged to create evidence-based strategies for enhancing fundraising performance. You employ critical thinking to identify the strengths and weakness of various information sources and types, before outlining how this knowledge can be applied in developing solutions.
The module will also examine the role and value of digital and A.I. tools in analysis and content generation by addressing the implications of emerging A.I. practices for data collection, interrogation, content creation, in a sector already self-reporting to be under prepared to take advantage of technological advances.