#GivingTuesday is a day of global giving that started in 2012 as a movement to inspire generosity. It has now become a global movement run in over 60 countries that inspires hundreds of millions of people to give, collaborate, and celebrate giving in all its forms.
Over the last 7 years the Charities Aid Foundation (CAF) has run the campaign in the UK, and they have done a fantastic job making #GivingTuesday a key day in the annual fundraising calendar.
In 2020 over £20m was raised for good causes in the UK on #GivingTuesday, with over 360 million impressions on Twitter, and support from celebrities such as Stephen Fry and the Duchess of Cornwall. Almost 4,000 partners are now signed up to support and promote the campaign.
I know that many of you, our members, have used #GivingTuesday as part of your fundraising, whether that’s running an event, teaming up with a corporate partner, or inspiring supporters through your digital channels. And I’ve seen through our Remember A Charity team how impactful it can be when charities come together to celebrate and encourage public generosity. That is why I am really looking forward to the Chartered Institute of Fundraising taking on this opportunity and directly supporting you in your fundraising.
I hope many of you will sign up as a #GivingTuesday partner to hear more and get involved in #GivingTuesday this year!
I’m sure there are lots of great ideas from across our membership about how #GivingTuesday can grow to be even more successful and support more charities in their fundraising – if you have an idea or suggestion please do get in touch by emailing email@example.com.