Insight in Fundraising Awards - Most Powerful Use of Insight to Improve Supporter Experience

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This award recognises outstanding use of insight to improve the supporter experience in a fundraising organisation. This could involve deepening understanding of supporter needs, motivations, or behaviours — and applying that insight to enhance supporter journeys, increase engagement, or build long-term loyalty. Whether the insight informed strategy, comms, stewardship, or digital experience, we’re looking for impact that puts supporters at the heart of fundraising.

Criteria – Entries should clearly demonstrate how insight led to a measurable improvement in the supporter experience. This might include increased engagement, satisfaction, retention, lifetime value or hearing directly from supporters about the impact this has had on them. Judges will be looking for evidence of a human-centred approach, effective application of findings, and clear impact on fundraising outcomes within the last 12 months.

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The Chartered Institute of Fundraising of Canopi, 82 Tanner Street, London SE1 3GN is the data controller. 

Applications for the Insight in Fundraising awards will be accessed by the judging panel which is made up of members of the Insight in Fundraising committee members and third parties invited by the Chartered Institute Insight in Fundraising committee. 

The judging panel will use the information you provide to process your application and come to agreement about the outcome. 

Information from your application will also be used during the event and post event for promotional purposes and may appear on our website and social media posts. 

Application forms will be kept until October 14 2026 after which they will be securely destroyed. 

For further information on how we use your personal information, please see our privacy policy. 

Why should your entry win? Please provide a summary of what sets your analysis project apart from the rest of the field (200 words max)
Describe the circumstances and context in which the project was initiated. What were the challenges faced by the organisation; what were the objectives of the work; what business drivers shaped the objectives? (200 words max)
How was the work developed to meet the objectives? What was smart about the approach you took? What innovative approaches did you utilise and how did these benefit the project? What issues did you face? (300 words max)
Summarise the key results and insights delivered by the work with specific reference to the impact of the supporter experience element. Did results conform to expectations and if not, how? What benefits were delivered to the organisation? (300 words max)
Please provide a short summary of your overall entry - this summary may be published in awards emails, the CIof website or other marketing materials if your entry is successful (100 words max)
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