Supporter Experience

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Who are we and what do we do?

We are dedicated to finding, sharing and exploring best practice and offering thought leadership in achieving quality supporter experiences.

We think of the supporter experience as the way a supporter thinks and feels about your organisation: the sum of every interaction; everything you say and do; every time you talk or are quiet; every time you disappoint or delight.

We’re a network of fundraising professionals who believe that if, as fundraisers, we only focus on the money we will damage the experience. But if we focus on giving supporters a great experience, then the money will follow. Our Steering Committee is building a community of fundraisers who share our vision that good fundraising is built on a good supporter experience.

We do this by:

  • Supporting the Chartered Institute to offer training and development in the area of supporter experience
  • Offering networking opportunities for fundraisers interested in supporter experience whether or not they are in specialist supporter experience roles
  • Collecting and share case studies to inspire and persuade organisations to improve their supporter experience
  • Providing a regular e-newsletter to share guidance, case studies and opinions in the field of supporter experience

Get in touch

You can learn more by:

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