For this entry we are looking for work that demonstrates best practice in the use of data analysis. This could be a traditional, tried, and tested form of analysis done well, or it could be a new, innovative method of analysis that you’ve created or applied.
Entries must demonstrate how a data led approach played a pivotal role in the development of a fundraising strategy or in informing successful fundraising execution in the last 24 months.
Entries will be judged on the following criteria:
Strategic planning
- Evidence of a plan
- Quantifiable aims and objectives
- Clarity of a business case
Insights
- Fresh and genuine insight
- Concrete evidence of results
- Executional elegance
- Effective presentation of results
Innovation
- New approaches to problem solving e.g. analytical techniques, formal thinking, data strategy and improvement in operations
- Identifying original and creative solutions
Impact of the work
- A compelling argument to demonstrate value
- Improvement in the supporter experience
- Positive impact on business (income generated and ROI)
- Planned effectively for successful implementation and long-term success