Steve is a data analysis specialist who solves complex data problems that provide the quality information necessary to move organisations forward. His ability to draw remarkable and revealing insights from fresh analysis has influenced business decisions at board level in organisations such as British Airways, Eurostar and leading UK charities.
At British Airways Steve became the in-house marketing database analysis specialist on the Executive frequent flyer Club, leading the analysis for a new loyalty proposition. Since 2002, Steve’s career path has centred on database marketing for charities; firstly as Head of Strategic Analysis at Occam DM Ltd and then as a co-founder of Wood for Trees from 2007 to 2016.
In September 2016, Steve left the agency world to work directly for a charity, joining Marie Curie as Fundraising Data Strategy and Insights Manager. In December 2021, Steve joined Alzheimer’s Society to lead the Supporter Insight Team. His team’s goal is to deliver robust and insights to enable fundraising staff to make better data driven decisions.
Kayleigh is a Senior Insight Analyst at Prostate Cancer UK, where she helps the organisation to better understand their supporters by turning data into actionable insight. She enjoys insight work across the full spectrum from dashboarding and reporting, to statistical modelling, to all the softer Engagement Models and visualisations that come in between.
Holding a degree in Psychology, Kayleigh’s main analytical interests surround the science behind donor behaviour and motivations for charitable giving. She also maintains a healthy level of street cred through blogging about how statistics can be put to best use by applying the scientific method to answer important questions like “is a Jaffa Cake a cake or biscuit?” (www://statswithoutthefaff.wordpress.com/)
Paresh is Director of Consultancy and co-owner at Euler DataOps & Analytics Ltd. With over 20 years experience working with both NFP and Commercial clients, Paresh advises clients on maximising the value of their data assets to support growth and sustainability, bringing best practise and innovation to the table. Paresh has been a committee member for over 5 years, with specific focus on providing coporate sponsorship opportunities for both the Annual insight in fundraising awards and conference. When he’s not working with clients, he coaches his football team, and he is also a keen regular Monday night badminton player at the local community.
Anita has eighteen years’ experience in providing insights, targeted customer selections and database expertise to multiple teams across four charities. Currently she is the Data Analysis & Insight Manager at Diabetes UK where she is working on the Better Data Programme. Anita manages the group’s email, LinkedIn and Twitter accounts, as well the Facebook group Data In Fundraising.
Lotte is an accomplished Account Director with a specific skillset in Fundraising, data and building long lasting relationships. With over 16 years’ experience in the Not for Profit sector, Lotte takes pride in the way her work has helped clients maximise their fundraising income through understanding and getting value from their data. Becoming an extension of the Fundraising teams and taking care to understand what it is each client is aiming to achieve is her focus. Currently Growth Account Director at Join the Dots, Lotte is committed to working in a transparent, sustainable manner to help clients meet their acquisition goals regardless of channel or medium.
Lotte has been part of the Chartered Institute's Insight SIG committee since 2014 taking a lead role in organising the annual awards evening and Insight Conference which is attended by over 200 data and fundraising specialists. Championing data and insight within the charity sector and sharing ideas is something Lotte is passionate about.
After eight enjoyable years as Age UK’s dedicated insight analyst Stuart set up DM Insight, a data strategy and analysis service specialising in the charity and not-for-profit sector. Since launching in 2008 he has delivered data insight and fundraising strategy projects for over 30 NfPs including Oxfam, Tate, British Red Cross, the Barbican, British Heart Foundation, Bible Society, RNIB, Scope, Cystic Fibrosis Trust and Christian Aid. Fundraising, database and analysis professionals from over 80 different charities and fundraising agencies have attended his training courses.
Helen Daw is Head of Data Strategy & Insights at Woods Valldata. Working closely with our charities and account directors, her role is to support their fundraising activities - delivering actionable insights and data strategy recommendations alongside wider charity benchmarking and trend analysis. Helen brings with her experience of working within the charity fundraising sector and working on data and CRM planning and insight projects.
Helen values the importance of data within fundraising, and the knowledge that can be driven from that data to drive fundraising programmes forward. She works closely with the CIOF to support, is Secretary for the CIOF Insights Special Interest Group and a Trustee for the Lotteries Council which champions prize-led fundraising in charities.
Franka is a senior fundraiser who is passionate about leading teams through change and developing people to achieve their best.
With over a decades’ experience in fundraising and leadership in environmental campaigning, international development, and humanitarian aid, she has a track record of growing income and facilitating new ways of working.
Franka heads up public fundraising at environmental campaigning charity, Surfer’s Against Sewage, and is a Trustee for First Light, a charity supporting survivors of domestic abuse and sexual violence. With a passion for insight-led decision making, she is also Treasurer for the Chartered Institute of Fundraising’s (CIOF) special interest group, Insight in Fundraising.
Holly is a Membership Database Officer at the Natural History Museum. She is responsible for the administration of the membership scheme, management and analysis of Membership and Supporter Engagement data. She previously worked at the Audience Agency, an organisation that helps the arts and cultural sector to build reach, relevance and resilience. On their national audience data and development toolkit, Audience Finder. In 2017 she graduated from the University of Chester with a First-Class Honours degree in Events Management. This is where she developed her passion for youth engagement and the arts; through volunteering and undertaking research into this field. She was previously a Peer Researcher for Young Women's Trust. As well as a member of the Kids in Museums Youth Panel and Almeida Theatre Youth Board. Alongside her work on the Insight Group committee, she currently volunteers as an Events Assistant with Mousetrap Theatre Projects and is a mentor for the Storyhouse Young Leaders programme.
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