Highly experienced data and CRM specialist working with you to grow engagement, improve efficiency and inform strategy through better management of your supporter data. Support with Raiser's Edge, Salesforce, Power BI, Excel and more.
Has your KPI reporting fallen by the wayside? Are you unsure about which of your activities are going to bring you the best results long-term? Perhaps you’ve purchased a tool such as Power BI or Tableau, but don’t feel you’re really making the most of it? The right suite of reports will empower your staff to make informed strategic and operational decisions. I can work with you to deliver and visualise the insights you need, whether that’s high level KPI reporting, or a deeper dive into a particular project or income stream. DIRECT MARKETING: Are you reaching the right audiences with your appeals and calls to action? I can help with audience identification, targeting and response analysis across multiple channels to optimise response and return on investment. DATA STRATEGY and PROCESS MANAGEMENT: You may struggle to find the answers you need to make crucial business decisions if your data quality is poor. I can work with you to put in place a data strategy that will enable your organisation to become ‘analysis ready’ by • Identifying the data that you’ll need, and addressing gaps and inconsistencies in your current data • Streamlining and automating internal processes to improve consistency and reduce errors • Ensuring that the right tools are in place and that your staff know how to use them confidently.