Gerald Carew

Fundraising Experience

• Delivered comprehensive fundraising audits across both charitable and educational environments

• Designed and implemented long-term fundraising strategies for high-profile organisations

• Demonstrated success in growing and sustaining income through diverse revenue streams

• Embedded best practice in fundraising across organisational structures

• Planned and launched a successful capital appeal programme from scratch

• Creatively developed and expanded unrestricted income

Fundraising Knowledge & Skills

• Expertise in analysing, preparing, and executing detailed fundraising strategies

• Securing and growing Corporate Partnerships:

  • Strategic partnerships

  • Charity of the Year

  • Sponsorship

  • Cause-related marketing

  • Employee fundraising

• Identifying, cultivating, and securing new Trust and Foundation partners (capital and revenue programmes)

• Using storytelling from beneficiaries effectively across all income streams

• Cultivating new Major Donors through network mapping and relationship-building

Marketing & Business Development Knowledge

• Conducting thorough situational analyses, assessing the full marketing mix

• Defining target markets for current and future opportunities

• Quantifying customer and stakeholder needs

• Building compelling value propositions to meet those needs

• Designing and implementing effective marketing objectives and strategies

• Driving partnerships, collaborations, and campaigns

• Monitoring and measuring marketing effectiveness

I have worked with several high-profile charities and, more recently, with a Royal College, adding valuable educational sector experience to my portfolio. This breadth of expertise across fundraising and marketing gives me a unique, rounded skill set that delivers added value to every organisation I support.