I help medium and large charities gain a deeper understanding their supporters. I’ve enabled a wide variety of non-profits to innovate, raise more money and build successful campaigns. I can generate insights more cost effectively thanks to 20 years’ + experience in market research, marketing and business improvement. I’ve also led strategic teams inside charities, so I understand how to build a case for investment and navigate internal politics.
Established in 2017, my consultancy Craft & Scale has enabled a wide range of non-profits to grow through strategic insight. I generate game-changing insights and use them to transform support and income. I use innovative techniques thanks to my experience leading market research teams at agencies and major charities. Too many non-profits waste thousands on research that never makes a difference. I am an expert in working with tight charity budgets. This has led me to develop creative techniques to maximise client investment without comprising quality. However, generating insight is only half the battle. To be successful you need to apply insight successfully too. This means building support internally for change, and knowing when to be brave and act differently to your peers. I have first-hand experience leading innovation and strategic teams in major charities. I know how to navigate cultural challenges and inspire colleagues. I have a track record of turning around failing income streams, leading successful campaigns and securing seven figure investments. My consultancy also serves commercial clients and I champion entrepreneurial techniques in charities. I encourage the sector to be braver, more ambitious and faster-paced to deliver impact. In addition to my consultancy work, I am a qualified performance coach. I specialise in coaching emerging leaders and staff taking on new and challenging assignments.