I have been described as a "unicorn", with both a creative and analytical mind. Years of experience in for-profit marketing agencies has allowed me to develop impactful, revenue-driving supporter journeys for the non-profit sector. Able to work in Canada/UK/EU.
Supporter-centric communications. Do your stewardship communications raise funds, or do you treat them as a cost centre? Allow me to audit and/or edit your newsletters, social media and website to ensure you have mastered supporter-centricity, a subtle yet vital aspect of philanthropy. Actionable insights through data analytics. Do you know your retention rates, both for your organization overall, as well as per program area? Do you know which programs bring in your most new donors, or which deliver the most leads to your recurring giving program? Do you regularly analyse supporter behaviour, to optimize communication strategies? Let me help you to segment your audience and deliver tailored communications to maximize results. (And if you do not have a recurring giving program, I can help with that too.) Campaign planning & continuous improvement. Initial campaign planning, including the creation of a testing-and-learning framework and the identification of key metrics and reporting tools. Post-campaign analysis to develop insights that drive continuous improvement; a relentless commitment to incremental improvement can pay big dividends. Supporter journeys Design of supporter journeys, from mapping current process, to identifying desired end goals and the steps and communications that will get you there, to identifying measures of success.