Supporter Experience Special Interest Group

We’re a network of fundraising professionals who believe that if, as fundraisers, we only focus on the money we will damage the relationship with the supporter. But if we focus on giving supporters a great experience, then the money will follow.

Our definition of ‘supporter experience’ is:

The supporters’ end-to-end experience: the sum of every interaction; everything you say and do; every time you talk or are quiet; every time you disappoint or delight. In summary, the way a supporter thinks and feels about your organisation.

We believe the supporter experience is everyone’s responsibility in an organisation. With this in mind, we are dedicated to finding, sharing and exploring best practice and offering advice to achieve a quality supporter experience.

As a committee, we will:

• Collect and share case studies to inspire and persuade organisations to improve their supporter experience
• Provide a regular e-newsletter to share guidance, case studies and opinions in the field of supporter experience
• Support the Chartered Institute to offer training and development in the area of supporter experience
• Offer networking opportunities for fundraisers interested in supporter experience whether or not they are in specialist supporter experience roles

Want to hear from us?

To sign up to receive our newsletter, head over to your account and select to hear from the Supporter Experience group. You can also follow us on X and LinkedIn.

If you want to get in touch send us an email, we’d love to hear from you - especially if you have a case study to share!