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Fundraising Success with Capital Appeal Strategies
Capital appeals require careful planning, strong governance and effective major donor cultivation. In this resource, capital appeal specialist, Andy Robin, draws on experience from major campaigns to share what truly drives success in large-scale fundraising. His reflections highlight the importance of early planning, whole-organisation support, strong prospect pipelines, and personal connection, offering practical guidance for fundraisers preparing to take on a capital appeal of any size.
Cornerstone
My capital appeal fundraising journey began in 2013 with social care charity, Cornerstone. Their ‘Home is Where the Heart Is’ campaign aimed to raise £300,000 to support the development of the £1.6 million Baxter View housing support service for adults with autism and complex needs.
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