A Guide to the Essentials of Fundraising
A Guide to the Essentials of Fundraising
Why people donate to charity and what stops others?
Understand the psychology of giving: this resource explores why people donate, what barriers deter giving, and how fundraisers can apply evidence to improve donor acquisition, retention and gift conversion.
As part of the Chartered Institute of Fundraising’s commitment to helping fundraisers to grow giving for charities of all sizes up and down the country, in partnership with Opinium, we polled 2,000 people on their motivations and attitudes towards charitable giving. The report features useful insights for fundraisers, both for practical day-to-day activities and for planning fundraising activities.
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