This research proves that improving the supporter experience leads to long-term fundraising success. By understanding how their supporters feel, and taking steps to improve the experience, charities can harness these insights to grow supporter loyalty and raise more income.

In the largest study of its kind, About Loyalty’s research – as outlined in their report, The definitive guide to growing supporter loyalty – has proven that improving the supporter experience leads to long-term fundraising success.

Through evidence-based insight from more than 500,000 supporters, and real-world examples of growing loyalty in action, this course will explore the science behind the research and the ways in which supporter experience can increase your long-term income, with practical tips and tricks for fundraisers to take away.

By understanding how supporters are feeling about their cause, and taking steps to improve their experience, charities can harness the insights from this research to drive long-term fundraising growth across the organisation.

Each module is less than 25 minutes long and below the videos you will find downloadable resources to support your understanding. 

This resource is for organisational members and fundraisers who have an account linked to an organisational member. Click here to log in for access.

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