Reporting on Fundraising Impact: Best Practice

Effective impact reporting builds trust and demonstrates value. This resource outlines approaches, frameworks and case studies to help fundraisers communicate outcomes to donors, trustees and stakeholders.

Impact reporting is a powerful tool for communicating what fundraising is achieving, both to charity boards, and to existing and potential supporters.

It’s a way of demonstrating the value and effectiveness of fundraising, a means of guiding fundraisers to strengthen the case for budget and resources, and an opportunity to build engagement and trust that encourages long-term supporter loyalty to your charity and cause.

This article will give you four steps to follow, plus a downloadable checklist of all the things you need to do to make sure your campaign delivery teams can support your impact reporting. 


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