Prize-led fundraising: trends and insights

Explore the latest prize‑led fundraising trends: how charities run lotteries and prize draws, what makes them effective, emerging models and regulatory considerations.

Prize-led fundraising, where people donate in return for a raffle ticket, a lottery ticket or the chance to win a prize, remains a cornerstone of many charities fundraising portfolios.

Through the pandemic when other fundraising practices were severely impacted, prize-led fundraising kept many of its donors and held steady for many charities.

At Fundraising Convention 2023, a panel of experts from across the charity sector came together to discuss the trends in prize-led fundraising and what the future might look like for this income stream.

You can watch the full session from the panel below or read on to find out more.


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