Fundraising lotteries on a shoestring: The low-risk income stream your charity might be missing

As traditional funding streams grow increasingly competitive and donor acquisition costs continue to rise, charities across the UK are under pressure to diversify. One model that’s quietly gaining traction deserves closer attention: the fundraising lottery.

At an average commitment of just £1.80 per week, lotteries offer a low-barrier entry point for supporters — and a genuinely compelling proposition for charities of all sizes seeking reliable, unrestricted income. In a webinar hosted with Gatherwell and The Giving Machine, experts outlined why lotteries deserve a serious place in any modern fundraising strategy.


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