Fundraising is on the cusp of AI transformation
Working in this sector, we’re all only too aware of the immense pressures charities are under – from our own experiences and conversations, as much as the steady stream of announcements about funding cuts, spiralling costs, and the rising need for charities’ services.
It means of course that fundraising has never been more essential, yet we also know that recent trends show donor numbers decreasing. So how do we grow giving?
Already reshaping much of our lives, developing technologies can present solutions here too, if we can harness them. AI is becoming increasingly accessible, offering incredible opportunities for better efficiency, personalisation, and strategic insight, and placing us on the cusp of transformational change. But of course, this also presents challenges that require careful navigation.
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