From players to pledgers: The hidden legacy potential in gaming programmes

At Fundraising Convention 2025, three fundraising experts presented compelling evidence for what many in the sector has long suspected: supporters who engage with charitable lotteries and raffles represent some of the strongest legacy prospects available to organisations today.

Jordan Miller-Hughes from Navigator, Stuart McCoy from DM Insight, and George Collins from CFP delivered data-driven proof that gaming programmes offer far more than immediate income—they can be pipeline to transformational future gifts.

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