Digital Fundraising for Older Donors: Your Most Valuable Untapped Opportunity

At Fundraising Convention (2024), Lizi Zipser and Nathalie Ormrod from Blue State, presented the opportunities available to most organisations to identify and increase giving with older donors using modern and interactive channels with examples from the sector.

When it comes to inspiring more people to give, one of the first things to understand is that lots of older donors are very active online. This misconception that older donors are not online, could be costing your organisation significant revenue and leaving your most valuable supporter segment underserved.

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