Final Evaluation of RAISE 2018 - 2023 programme
Final evaluation of the RAISE 2018–2023 programme supporting arts, culture & heritage fundraisers across the UK
Behavioral Science: Quick Wins for Fundraisers
Louisa Dunbar explains how behavioural science can give fundraisers fast, practical wins by helping them understand what truly drives supporter decisions.
By tapping into subconscious motivations, using behavioural nudges, and designing more human-centred digital experiences, charities can make giving easier, more rewarding, and more meaningful - strengthening both engagement and income.
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