An intro to fundraising benchmarking

Use this fundraising benchmarking guide to compare fundraising performance, set realistic KPIs, identify gaps and drive improvement within your organisation by learning from peer metrics and sector data.

Benchmarking is an essential practice for any ambitious fundraising team (which is all of us, right?!). Find out what you need to know to make it worth your while.

Benchmarking helps you to compare your performance, gain invaluable insights into your strengths and weaknesses, justify investment in new income streams, and track market trends over time. This data-driven approach allows you to identify areas for improvement, set realistic targets, refine your strategies and make your fundraising more effective.

This article from THINK explains how benchmarking helps, what we should be benchmarking, things to watch out for and how to implement it in your team. 


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