Whether you are new to fundraising or have been in the sector for years, it's always good to make sure you're getting the essentials right.

 

This resources collection covers the essentials of fundraising, including:

  • guides to the different types of fundraising
  • the basics of fundraising law, regulation and governance
  • templates for you to download and use
  • insight to help you understand donor behaviour. 

The Fundraising Essentials Collection will help you grow your knowledge so you can make informed decisions in your fundraising work. It will give you the tools you need to get started and support your work with other professionals, whether in your charity or external professionals who you need to work with.

The essentials of fundraising:
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A Guide to the Essentials of Fundraising

A Guide to the Essentials of Fundraising
A woman stands next to a large table, arms resting on it and smiling at the other people who are sitting around the table. There is a pin board with notes in the background, and laptops and notes on the table.

Fundraising complaints and how they are handled.

Discover how fundraising complaints are handled and what you charity needs to have in place.
Confident woman in a light blue shirt standing with arms crossed beside a whiteboard with colorful project notes.

Legal and Compliant Fundraising: A Guide for small charities

How to ensure your fundraising activity is legal and compliant
Two white women sitting at a desk in an open-plan office space, looking at laptops. They are talking and one is laughing.

How small charities can keep up with compliance

A guide for fundraisers in small charities to make sure your work is compliant
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Fundraising regulation – who does what?

Understand how fundraising regulation works in the UK and the role of each key organisation.
In an office environment, five people are shown sitting at a large table. One woman is standing whilst the others sit down. The standing woman is pointing at some post-it notes attached to the wall.

Essentials of fundraising law and regulation

Understand the essential laws and regulations that ensure fundraising is done legally and safely.

How Has the Code of Fundraising Practice Changed?

A summary of recent changes to the Code of Fundraising Practice and what this means for fundraisers.

How to develop a fundraising strategy: A guide for small charities

Step-by-step guide to developing an effective fundraising strategy
Black woman in an orange blazer reviewing documents whilst working on a laptop at a wooden desk in a bright office with natural light

How to write a great fundraising job advert

When you need to grow your fundraising team, writing a good job advert will help you attract the talent you're looking for.

How to make your fundraising job adverts inclusive

Experts from CharityJob share how they are making jobs ads more inclusive
A young black woman is shown on a camera, recording herself

Working with a Photographer for Fundraising Campaigns

Tips for working with photographers on charity campaigns

Design Advice for Fundraisers

Design advice for impactful fundraising and communication materials, from a design professional
A piece of white paper with a line drawing of some envelopes and sample text underneath

Working with a Designer: Tips for Fundraisers

How to collaborate with designers for charity fundraising marketing materials
Photography enquipment

Writing a Film Brief for Fundraising Campaigns

How to write a strong creative brief for fundraising films
A person stands in the foreground with camera equipment resting on their shoulder, it is filming a black man in the distance who is wearing a long camel coloured coat.

Tips to Getting Funding for Your Charity Fundraising Film

Top tips for securing funding for your charity fundriaisng films
Three diverse colleagues gathered around a computer workstation, with a woman wearing a hijab at the centre, collaborating on a project

Top Tips Making Films That Support Fundraising

Top tips for charities to create high‑impact film content and storytelling