Bee Ethical is a leading External Lottery Manager, software developer, and marketing agency that delivers high performance, bespoke services as well as easy access 'community lottery' solutions designed to maximise revenues in a changing world.

The creator of the country’s largest single cause charity lottery, the Bee Ethical mission is to shape the future of lotteries and support our charitable partners in growing audience and raising more funds, for less risk and less cost. We are at the forefront of marketing innovation, lottery management and software development consistently achieving the best returns on investment in the sector.