The Knowledge Hub drives insight and delivers impact for organisational members

The Knowledge Hub is available exclusively for organisational members and their fundraising teams. It brings together expert-led content that's only available to our organisational members. 

The topics currently covered in the Knowledge Hub are:

  • Responsible AI for Fundraising
  • Introduction to Fundraising Ethics
  • Data Literacy for Fundraisers
  • Introduction to Managing Vulnerabilities
  • Supporter Experience Research - Insights and Actions for Fundraisers
  • Building a Fundraising Ready Organisation
  • Ethical Recruitment of Fundraisers
  • Forecasting for Fundraisers - Building a Sustainable Future

The presenters of these videos are all experts in how these areas apply to fundraising and have many years of experience working in the fundraising sector. 

More topics will be added in the coming months. 

Responsible Artificial Intelligence for Fundraising

The Responsible Artificial Intelligence for Fundraising videos empower fundraisers, communications professionals and their leadership teams - regardless of prior AI experience - with the knowledge and skills to use AI with wisdom and integrity.

As a result, you will be ready to get to grips with AI tools and techniques to enhance donor engagement, streamline fundraising operations and drive greater impact for their causes.

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Introduction to Fundraising Ethics

These videos are for any and all fundraisers with an interest in the ethics of their professional practice.

The video series is designed to equip you with a much broader and in-depth understanding of fundraising ethics that will lead to better and more consistent decision making. 

Book

Data Literacy for Fundraisers

This topic is designed to empower you with the knowledge and skills to harness the power of data for good. 

By demystifying data concepts, providing practical tools and fostering a data-driven mindset, these videos will equip you to make informed decisions, tell compelling stories and ultimately drive greater impact in your communities.

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Introduction to Managing Vulnerabilities

As a fundraiser, you need to be confident that you are empowering and supporting people in vulnerable circumstances – circumstances which could, for example, significantly disadvantage or harm people because of unfair treatment, exploitation, or discrimination. Getting this right can bring great positive impacts for everyone involved. 

This introductory, conversational style video series has been designed to support you in working directly or indirectly with those in vulnerable circumstances so that you can work effectively, ethically and with care. 

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Supporter Experience Research - Insights and Actions for Fundraisers

This research proves that improving the supporter experience leads to long-term fundraising success. By understanding how their supporters feel, and taking steps to improve the experience, charities can harness these insights to grow supporter loyalty and raise more income.

In the largest study of its kind, About Loyalty’s research – as outlined in their report, The definitive guide to growing supporter loyalty – has proven that improving the supporter experience leads to long-term fundraising success. 

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Building a Fundraising Ready Organisation

As public funding faces cuts and grants become more challenging, diversifying income through effective fundraising is essential for organisational sustainability. Getting the fundamental building blocks right saves time and prevents common fundraising struggles.

Transform your organisation's fundraising potential with this one-hour online course delivered through four practical modules. This course demonstrates what fundraising readiness looks like and how to create it in your organisation. 

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Ethical Recruitment of Fundraisers

In Ethical Recruitment of Fundraisers, Bruce draws on decades of experience to challenge outdated hiring practices and promote a values-based approach to recruitment. The course explores key principles such as pay transparency, inclusive job design, and unconscious bias.   

Attendees will gain the tools and confidence to design recruitment processes that attract and retain talented, mission-aligned fundraisers. By the end of the session, participants will understand how ethical recruitment not only builds stronger teams but also strengthens trust, reputation, and long-term impact across the fundraising profession. 

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Forecasting for Fundraising - Building a Sustainable Future

In this repurposed presentation from Fundraising Convention 2025, professionals give specialist tips on how to forecast for fundraising; like developing models to inform data driven decision making. 

When the contributors from this presentation started their journey on solving this mathematic problem together, they quickly realised it's not as simple as they initially thought. They bring their experience and ideas on how to manage the scope of modelling projects; for example, pointing your data towards the biggest strategic issues of your organisation. 

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How to access the videos

Please follow these steps to access the on-demand videos

  1. Log in to your account and ensure your account is linked with your organisation. If you need to link to your organisation, you'll need to update your address to the head office / HQ address of your organisation. If you're not sure if your organisation is a member, or which address has been used, please contact membership@ciof.org.uk
  2. When logged in, come back to this page and click the Book Now button for the video series you would like to do. 
  3. Fill in the details and once you have successfully booked on, the content will become visible on the topic's booking page. 

If you have any issues, please first check that you have booked on to the videos correctly. Completed bookings will be visible in your account dashboard under the Past Bookings tab on the Bookings section. 

For further support, please contact learning@ciof.org.uk.

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