Take your copywriting skills to the next level. Whether you write copy for fundraising letters, brochures, emails, web, or social, this online Copywriting for Fundraising Masterclass will boost your capability, confidence and results. You’ll join a virtual course with fellow fundraisers for an inspiring day packed with fresh ideas and expert insights and advanced methodologies. You’ll review more than 100 real-life copy examples from major charities as you discover which copywriting techniques work best and which rarely work at all. In just one fascinating day you’ll learn how to plan and write fundraising copy that gets noticed, gets read and gets results. And you’ll learn how to review and critique other people’s copy in a way that’s insightful, meaningful and constructive.

This two day course gives participants the understanding, knowledge and tools to create an effective strategy for corporate fundraising (CFR) and to develop and manage complex corporate partnerships.

The estimated total £6.5 billion of annual grants are made by charitable foundations, which includes the £2.9 billion grant-making by the top 300 trusts. This accounts for around 15% of voluntary income in the sector. Participation in this course will help you to maximise your chances of success by enabling you to improve your approaches and be able to develop a well-honed application to submit for funding.

Storytelling has a vital role to play in almost all types of fundraising content: letters, emails, social media, case studies, newsletters and trust applications.