Gen Z - Engaging the Next Generation of Donors (24-Mar-26)
As we look to a new generation of donors, it is now more important than ever for charities to align their understanding of what drives and engages donors and prospects for charity giving. Fundraising is being reshaped by Millennials and Gen-Z. The next generation of donors promises to be the most significant group in history — shaping our world and our sector in profound ways. With a younger generation starting to disrupt the ‘traditional’ ways of philanthropy, is your organisation ready to embrace the change?