Storytelling Masterclass for Fundraising Copywriters, Marketers and Leaders
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11 March 2026 10:00am - 4:30pm
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Online
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Training Courses
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- Storytelling
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SC0940
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Current
Storytelling has a vital role to play in almost all types of fundraising content: letters, emails, social media, case studies, newsletters and trust applications.
Course Fees
Key Information
The course will be ideal for any fundraising, marketing, or donor engagement professional who is responsible for garnering support, donations or cooperation. It would also be highly beneficial to departmental leaders, marketers and copywriters.
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What is it that makes a story a story?
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How stories have been used historically to engage, educate and persuade
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Why is storytelling such a powerful and persuasive method of communication?
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Why storytelling often works better than conventional copy structure
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How storytelling wins hearts as well as minds
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How to plan and plot your story so it becomes engaging, persuasive and memorable
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Four basic elements no campaign story can succeed without
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The important role of the three C’s in storytelling
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The narrative arc: seven steps that complete the narrative structure
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The role of the central character and how to choose the right one
The role of storytelling in brand marketing communication
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When is storytelling a great way to promote your brand and purpose?
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What is a ‘Brand Story’ and how do you create a good one?
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How ‘shared beliefs’ build strong brand affiliation
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What is an ‘Organising idea’ and why is it the heart of brand value?
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Does your story always have to be about you?
Expert storytelling tips that improve outcomes and results
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Why emotional drivers are so motivating and how to apply them
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How to apply internal representation to draw your audience in
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Expert narrative techniques that bring your story and characters to life
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Where to find good stories to tell
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How to begin and end your stories
Exploring real stories from an array of recognised charities
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100 real-life storytelling examples to learn from
About your trainer
The live virtual training experience
The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:
- Zoom platform learning environment
- Interactive engagement with the trainer and peers
- Group discussions and exercises
- Real-life case studies and examples
- Ample Q&A opportunities throughout the sessions
Technology requirements
The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.