Growing Income from Mid-Value Donors
-
23 April 2026 9:30am - 4:00pm
-
Online
-
Training Courses
-
SC1032
-
Current
Mid-value giving is a bit of a mystery to many fundraisers. In many ways this is not a surprise as mid-value giving is largely a very underdeveloped area of fundraising in the UK. And yet, it is a vital part of the fundraising mix. Increasingly fundraisers are realising that there is a gap between the direct marketing experience offered to individual giving donors and the tailored, one to one approach taken with major donors. What experience do we give those donors who fall between this gap? This training will be practical and interactive. You will learn how to apply both individual giving and major giving techniques into a coherent, cost effective mid-value programme. Come and gain skills in how to combine the best of both worlds.
Course Fees
Key Information
- What makes an effective mid-value programme
- Case studies of successful mid-value programmes in the UK
- Key considerations when setting up a mid-value programme
- Skills to know the differences and similarities between Direct Marketing and Mid-Value and major donor fundraising and, most importantly, how to apply these to ensure a good ROI.
- How to gather donor insight to inform programme development and how that can be done cost effectively
- Tips for making the case for a mid-value programme
- Common pitfalls to avoid