Gen Z - Engaging the Next Generation of Donors
-
24 March 2026 10:00am - 4:30pm
-
Online
-
Training Courses
-
- Stewardship
-
SC0960
-
Current
As we look to a new generation of donors, it is now more important than ever for charities to align their understanding of what drives and engages donors and prospects for charity giving. Fundraising is being reshaped by Millennials and Gen-Z. The next generation of donors promises to be the most significant group in history — shaping our world and our sector in profound ways. With a younger generation starting to disrupt the ‘traditional’ ways of philanthropy, is your organisation ready to embrace the change?
Course Fees
Key Information
- Why there will be a shift in our donors’ portfolio and their profile
- Who the NextGen are
- What the sector needs to do strategically to evolve with this new generation of donors
- Understanding this donor cohort, motivations and challenges
- How charities can set out to create/evolve a robust and forward-thinking engagement strategy for future donors
- Learnings, opportunities, and challenges in regard to our Next Generation of donors
- How to target the next generation of donors
- How to create an engaging, impactful donor programme for NextGen donors
By the end of this course, you will be able to:
- Understand the shift in our donors’ profiles and how to adapt to this change in cohort
- Recognise what charities and your specific organisation must do strategically to evolve with these new donors
- Value the opportunities and challenges which come with this new generation of donors and solutions to capitalise on these opportunities and/or overcome challenges
- Understand the world of a Gen Z donor, their values, and philosophies
- Create impactful NextGen donor engagement and stewardship programmes
- Know how to not only successfully target NextGen donors, but also how to expertly cultivate these relationships
About your trainer
The live virtual training experience
The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:
- Zoom platform learning environment
- Interactive engagement with the trainer and peers
- Group discussions and exercises
- Real-life case studies and examples
- Ample Q&A opportunities throughout the sessions
Technology requirements
The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.