Small triangular colour flags banner with the blue sky and clouds behind. Concept of an event.

Events Fundraising - Review and Develop your Portfolio of Events

30 June 2026 10:00am - 4:30pm
Online
Training Courses
- Events Fundraising
SC1015
Current

This course will help you develop a programme that you can manage effectively with the resources you have available, and will help you achieve more sign-ups, satisfied supporters, and the maximum amount of income. Events are one of the key entry points to an organisation. With great stewardship, participants have the potential not only to repeat their events, but to become long-term donors and advocates of your organisation. This course will help you develop a programme that you can manage effectively with the resources you have available, and will help you achieve more sign-ups, satisfied supporters, and the maximum amount of income.

Course Fees

Individual Member Fee

£207.00

Buy Ticket

Non-Individual Member Fee

£272.00

Buy Ticket

Key Information

Who should attend?

Those who would like to refresh their knowledge of Event Fundraising, or would like to know where to begin with reviewing and developing their event fundraising portfolio. This course will also be suitable to those for whom Event Fundraising might only be one aspect of their role.

Topics covered in this course

The importance and value of Events Fundraising
How to review and develop an existing Events Fundraising portfolio
Exploring the current market
Reviewing event income and potential growth areas
Techniques to increase the current levels of sign ups to events

Learning outcomes

Explain the value of Event Fundraising to their own organisation
Develop a balanced, well-performing portfolio within the capacity of their role
Support participants to generate maximum income
Identify inexpensive ways to attract more sign-ups

About your trainer

Juliet Ellis

Read bio

Juliet Ellis

Biography:

Juliet has spent almost 30 years raising millions of pounds for charities.

At Mencap – where she was promoted five times – she made the charity the leading proponent of sponsored overseas events, and as a consultant she has helped multiple organisations – from large nationals such as Mind and Alzheimer’s Society to hospices of all sizes and teeny tiny charities - to develop and grow their event fundraising programmes.

In recent years she has added governance and strategic reviews (both of individual campaigns as well as overall fundraising strategy) to the support she offers, and is a massive proponent of collaboration and breaking down silos.

Juliet is also the Chair of the Chartered Institute's London and South East regional group, is a Non-Executive Director of the mindfulness and coaching social enterprise Rising Minds, and a Trustee for The Sleep Charity.

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Zoom platform learning environment
Interactive engagement with the trainer and peers
Group discussions and exercises
Real-life case studies and examples
Ample Q&A opportunities throughout the sessions

Technology requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.