Developing In Memory Fundraising
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25 June 2026 9:00am - 3:30pm
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Online
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Training Courses
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SC1020
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Current
In memory giving is a meaningful way for supporters to honour the life of someone special while supporting a cause that matters to them. In the UK charity sector, it typically involves donations made in someone’s memory, often at the time of death through a variety of activities which will be covered in this course. The income potential of in memory giving is significant. It is one of the most resilient and sustainable forms of voluntary income, generating hundreds of millions of pounds for UK charities each year. Importantly, its value extends well beyond the initial donation. Many in memory supporters go on to give repeatedly over several years, take part in events, leave a gift in their will or become regular donors, making lifetime value notably high.
Course Fees
Key Information
This course ideal for those working in fundraising, supporter care, marketing, digital, legacy and community teams. It supports anyone shaping bereaved supporter experiences, developing in memory income and long-term relationship building.
Investing in an effective in memory fundraising programme helps charities build deeper, more compassionate relationships with supporters at a sensitive time. With the right stewardship, charities can grow long-term income, strengthen supporter loyalty, and create a fundraising approach rooted in empathy, trust, and lasting impact.
- Donor motivation
- In-memory activities to engage and support those who are grieving, while raising income for your cause
- Supporter journeys that are developed with the bereaved in mind.
- In memory storytelling
By the end of this course you will be able to:
- Explain donor motivation including the psychology of in memory giving
- Design and deliver effective in-memory fundraising activities
- Implement appropriate supporter journeys, incorporating sensitive communications aimed at donors who are bereaved
- Produce compelling supporter messaging and creative copy
About your trainer
The live virtual training experience
The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:
- Zoom platform learning environment
- Interactive engagement with the trainer and peers
- Group discussions and exercises
- Real-life case studies and examples
- Ample Q&A opportunities throughout the sessions
Technology requirements
The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.