Photo of a man showing colleagues data on a piece of paper with a whiteboard with data behind him as well.

Developing a Fundraising Strategy

13 May 2026 10:00am to 14 May 2026 4:30pm
Online
Training Courses
- Strategy
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Current

If you are a fundraiser or managing a fundraising team, this fundraising training will enable you to develop and/or improve your fundraising strategy - for your organisation or for your area of responsibility. Having a clear fundraising strategy is essential to keep your organisation or department on track with its fundraising goals and to get the best returns from your time, effort and budget. Run over two days, this comprehensive course will equip you with the knowledge, skills and techniques to develop and successfully implement a great fundraising strategy, asking and then helping you to answer “Where are you now?” “Where do you want to be?” and “How are you going to get there?”

Course Fees

Individual Member Fee

£317.00

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Non-Individual Member Fee

£385.00

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Key Information

Who should attend?

New or existing managers with responsibility for developing and/or improving fundraising strategy for their area of responsibility or their organisation. Participants will need to have a minimum of one year’s work experience in fundraising.

Learning outcomes

By the end of the course you will be able to:

Develop a fundraising strategy for your organisation/area of responsibility
Identify and use the financial information required to build your strategy
Choose from a range of tools and techniques to analyse past performance to inform future activities
Identify and evaluate the best fundraising sources for your organisation and integrate specific forms of fundraising into your plan
Anticipate the risks associated with the implementation of your strategy and how to apply techniques to help manage these
Differentiate the resource implications of your various fundraising methods and identify the human and other resource requirement for the successful implementation of your strategy.

About your trainer

Gill Jolly FCIOF(Dip)

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Gill Jolly FCIOF(Dip)

Biography:

Gill has over 25 years experience in the charity sector, working as a fundraiser, manager, director and trainer of fundraisers and support teams with a wide variety of sizes and types of organisation. She now runs her own consultancy, and works with not-for-profit organisations across the UK and Europe providing a wide range of bespoke fundraising & management consultancy services. Gill has worked with the CIOF since 2000 delivering fundraising’s professional qualifications, and leading courses on strategy, management and implementation.

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Zoom platform learning environment
Interactive engagement with the trainer and peers
Group discussions and exercises
Real-life case studies and examples
Ample Q&A opportunities throughout the sessions

Technology requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.