Woman Giving Presentation On Data for Storytelling

Data Storytelling for Fundraisers

24 February 2026 10:00am - 4:30pm
Online
Training Courses
SC0944
Current

Demonstrating impact is crucial for fundraising – and data is the evidence that you can use. Visual presentations of data are proven to be more persuasive, engaging, and effective than narrative text or tables of numbers. This course focuses on a science-led approach to presenting data to communicate insights and drive action. It will lead you through a tried and tested process for creating data-led communications – from planning, through selecting the right type of chart or infographic, to applying intelligent design techniques. You will learn to create powerful visuals for a range of different audiences and formats, regardless of the software you have access to.

Course Fees

Individual Member Fee

£343.00

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Non-Individual Member Fee

£413.00

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Key Information

Who should attend?

Any fundraising professional who needs to present data – whether in donor communications, slide decks, reports or digital media. You don't need to have prior knowledge of either data analysis or design.

Benefits for you and your organisation

Demonstrating impact can be the difference between gaining, retaining or losing a donor. Presenting your data as powerful visuals will help you persuade your key stakeholders that what you do both matters, and is effective. This course will make your organisation stand out from the crowd, and position you as the go-to expert on designing and presenting data-led communications.

Learning outcomes

Understanding how to assess the data literacy of different audiences.
A repeatable framework for identifying the audience, story and action.
The confidence to identify and express the key insights in the data.
An overview of common data presentation pitfalls, and how to avoid them.
Hands-on experience of visualising a range of relevant data sets.
Understanding how to choose the right chart, infographic or other visual style.
A set of simple and effective design techniques, including use of colours.
How to incorporate qualitative data and case studies alongside the qualitative.
Awareness of the free tools and resources available to help build data communications.

About your trainer

Alan Rutter

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Alan Rutter

Biography:

Alan is the founder of Fire Plus Algebra, and a specialist in data visualisation. With a background in journalism, he runs workshops for learning organisations General Assembly and Jolt, and delivers in-house training for clients including the Arts Council, the Health Foundation, DKMS, the BBC, the Department of Health, the Legal Aid Agency and numerous central and local government departments in the UK. He regularly speaks about data visualisation at events including the Open Data Science Conference and the Øredev developer conference. He previously worked for publishing brands including the Guardian, Time Out, Wired, GQ, Vanity Fair and Vogue

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Zoom platform learning environment
Interactive engagement with the trainer and peers
Group discussions and exercises
Real-life case studies and examples
Ample Q&A opportunities throughout the sessions

Technology requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link.