Charities are increasingly focusing on enhancing the experience of their supporters to build stronger relationships and deeper engagement. Based on a survey of over 300 fundraisers, this resource highlights the actions charities are taking, who is responsible for supporter experience, and showcases case studies demonstrating the benefits of meaningful, well-managed donor relationships.

What actions and plans are fundraisers putting in place to improve and review the supporter experience? What challenges are they facing?

Following the publication of the projects from the Commission on the Donor Experience in July 2017, we wanted to find out what charities were doing to improve the experience of their supporters.

Based on a survey of over 300 fundraisers, this resource looks at who is responsible within charities for improving the supporter experience, the specific actions that organisations had adopted, as well as snapshot case studies from three organisations about what they had done to improve the experience of their supporters.

Rob Acker, CEO, Salesforce.org said:

This report highlights how charities are investing efforts to better understand themselves and their donors and also how they are realising the benefits of meaningful, deeper connections with their donors.

Download the report