Dominic O’Kane is the founder of Solve For Why, a consultancy specialising in analytics, insight and strategy development, serving purpose-driven organisations. With over two decades of experience spanning leading media agencies and the charity sector, Dominic brings deep expertise in marketing effectiveness, econometric modelling and behavioural science. He previously led analytics and insight at WaterAid, embedding evidence-based decision-making across fundraising and engagement teams. Dominic is passionate about using data to unlock impact and supports clients in building scalable measurement and analytics frameworks that connect brand and performance marketing to social outcomes. As a board member of the CIOF Fundraising Convention, he will champion innovative, inclusive approaches to insight and strategy that elevate the sector’s collective learning.