Fundraising Charity of the Year (Small) 2025

Purple Heart Wishes

Founded in memory of Lyndsey Roughton, the charity grants life-enhancing wishes to adults aged 18–55 facing terminal illnesses. Born from loss and guided by compassion, the charity seeks to create moments of happiness during life’s darkest chapters—allowing individuals to experience something extraordinary when they need it most.

Purple Heart Wishes revolutionised its approach to fundraising by introducing a performance-based, volunteer-led kiosk model that breaks away from traditional methods.

Volunteers operate kiosks at events, earning a share of profits directly linked to their service quality and teamwork. This innovative system provides a consistent, sustainable income stream, allowing Purple Heart Wishes to grant far more wishes than previously possible. It also empowers volunteers, builds community engagement, and enhances the charity’s reputation as a forward-thinking, impactful organisation.

This story is about more than just fundraising success—it’s a testament to resilience, legacy, and the unwavering belief that, with creativity and dedication, even a small charity can make a profound difference.

The judges said "This was a great demonstration of innovation and utilising volunteers to save costs but also increasing income. They clearly defined their fundraising objectives and were clear about what services they deliver as a result. Their overall strategy and vision was impressive and professional and one which spoke of the desire to grow and achieve more in the future."