Charity-Business Relationship of the Year 2025

Prostate Cancer UK and phs Group

For the 475,000 men living with or after prostate cancer in the UK, most will experience urinary incontinence as a side effect of treatment, some for the rest of their lives. Yet this subject is rarely spoken about. Even rarer, are facilities for men to dispose of incontinence products in public, which is causing stress, isolation, and shame.

To address this, Prostate Cancer UK joined forces with the UK’s largest hygiene services provider, phs Group, to create the Dispose with Dignity campaign. The campaign is tackling the taboo around male incontinence, increasing the provision of incontinence bins, and pushing Government to legislate for the provision of incontinence bins in male toilets. This will empower thousands of men to dispose of their pads and any associated products, safely, hygienically and with dignity.

The judges said "This partnership stood out for its multi-faceted and meaningfully integrated approach to strategic partnership.  Playing to the strengths of both the charity and business to amplify their collective impact while also building a long-lasting partnership leading to significant new funds being raised too."