Shortlist for Charity-Business Relationship of the Year

EveryYouth and Hays Specialist Recruitment UK

EveryYouth and Hays partnership has achieved truly transformative outcomes for homeless young people.

We have raised more than £400,000 enabling more than 300 young people to achieve an education, employment and training (EET) outcome as a result. Through Project Flourish we have initiated the first pro-bono recruitment service in the UK specifically for young people experiencing homelessness.

Participating young people are provided with comprehensive support as they transition to employment and independent living, and employers are given guidance on how to make recruitment practices and work place environments more inclusive so that young people can thrive. To date, 12 young people have secured jobs through Project Flourish and activities have generated more than £153,900 in social value.

Our shared ambition is to continue to transform the recruitment market so that social mobility is achievable to all young people in the UK. This partnership is making that a reality.

The judges said: "This bold imaginative partnership successfully aligns with the mission, values, purposes and activities of the charity and business partner to achieve direct outcomes for young people, while also raising funds.  Launching the UK’s first pro-bono recruitment service for homeless youth helped more than 300 homeless young people while raising over £400k for the charity."

 

Just a Drop and PPHE Hotel Group

PPHE Hotel Group’s partnership with Just a Drop through the Ecological Programme represents a powerful, innovative collaboration that blends sustainability and philanthropy. By encouraging guests to opt out of daily housekeeping in exchange for a benefit, £1/€1 per night is donated to Just a Drop, supporting critical water and sanitation projects in underserved communities.

Since its launch, the programme has raised over £264,000, helping to provide clean water and sanitation to over 22,000 people across six countries. This initiative not only advances PPHE’s sustainability goals but also demonstrates the profound impact of small actions for global change, inspiring other hotel chains to implement similar programmes. The partnership showcases how business and charity can work together to achieve transformative, measurable outcomes.

The judges said: "A smart creative partnership that blends successful corporate fundraising with sustainability objectives, aligning the mission and values of both the charity and business. By encouraging guests to opt out of daily housekeeping to generate donations that can support water and sanitation projects, the partnership has delivered on the hotel ESG goals while raising over £264K."

 

Prostate Cancer UK and phs Group

For the 475,000 men living with or after prostate cancer in the UK, most will experience urinary incontinence as a side effect of treatment, some for the rest of their lives. Yet this subject is rarely spoken about. Even rarer, are facilities for men to dispose of incontinence products in public, which is causing stress, isolation, and shame.

To address this, Prostate Cancer UK joined forces with the UK’s largest hygiene services provider, phs Group, to create the Dispose with Dignity campaign. The campaign is tackling the taboo around male incontinence, increasing the provision of incontinence bins, and pushing Government to legislate for the provision of incontinence bins in male toilets. This will empower thousands of men to dispose of their pads and any associated products, safely, hygienically and with dignity.

The judges said: "An ambitious strategic partnership that delivered significant impact through a multi-objective campaign addressing the taboo subject of male incontinence. Through the Dispose with Dignity Campaign, the partnership installed over 11,000 specially designed products across the UK, achieved widespread awareness and public engagement, increased political pressure for legislative change, and led to an enduring fundraising partnership raising over £140k for the charity."