Best Supporter Experience of the Year 2024

CAMFED International and Dogs Trust

Camfed International - School Days Programme

CAMFED’s School Days programme made the impact of every £ spent in rural Africa tangible and immediate for supporters at every level. 

They built a community of nearly 1,000 champions committed to putting vulnerable girls in rural Africa through school. They made resources available for companies to use with their employees, customers and suppliers, and for individuals and community groups. Flexible points of entry ranged from multiples of 67p to multiples of £480 with recognition structures that celebrated contributions at every level. They supported donors to experience and publicise their impact on digital platforms with case studies, pictures and videos. And we reported back on each supporter’s progress and collective progress towards a global One Million School Days goal. 

In the words of one participant: “The day we implemented the School Days project, even on a personal level, it added that much more meaning and motivation to our day-to-day, and I think that resonates throughout the whole organisation.” 

You can watch their winner video here.

Dogs Trust - Dogs Trust Village

The Dogs Trust Village was created as an all-encompassing supporter experience to deliver three core areas:  

1) Showcase the different elements of their work and brand 

2) Deliver welfare services and drive sign ups  

3) Build their supporter base through delivering an immersive experience.  

Over the last two years of running the Dogs Trust village they have exposed the brand experience to an event visitor footfall total of 188,817, signed up 5,528 new prospects, recruited over 900 new sponsor dog supporters and generated over £90,000 from retail and fundraising games off the back of it.   

The Village can be mobilised and taken to external community events across the UK, engaging with both dog-lovers and dog-owners. With everything the Village has to offer in terms of activities and information, it provides an excellent supporter experience, creating opportunities for meaningful conversations and helping to develop relationships into long-term engagement. 

You can watch their winner video here.

Category Sponsor