Legacy Campaign of the Year

For the campaign which demonstrates innovation linked to success in the use of legacy fundraising and took place in whole or part during 1 January 2023 and 31 July 2024.

Successful entries will demonstrate that the values of the charity were reflected in the marketing of the campaign. This may be for a particularly innovative legacy campaign or a successful first-time legacy attempt.  

 Judging will focus on the following areas:  

• Campaign objectives  
• Rationale – Why was a legacy- campaign appropriate?  
• Success - How did you measure success?  
• Target audience – How did you select the audience for this campaign and why?  
• Method – what platforms were used and why?   
• Creativity – How did you ensure that your campaign stood out from the crowd and/or grabbed the attention of the intended recipient?  
• Innovation – How was this campaign innovative or ground-breaking for the charity?  

Please note: each question box has a maximum count of 3000 characters, which is approximately 300 words.