Legacy Campaign of the Year

This award is for the campaign which demonstrates innovation linked to success in the use of legacy fundraising.

Successful entries will demonstrate that the values of the charity were reflected in the marketing of the campaign. This may be for a particularly innovative legacy campaign or a successful first-time legacy attempt.

 Judging will focus on the following areas:

  • Campaign objectives
  • Rationale – Why was a legacy- campaign appropriate?
  • Success - How did you measure success?
  • Target audience – How did you select the audience for this campaign and why?
  • Method – what platforms were used and why?
  • Creativity – How did you ensure that your campaign stood out from the crowd and/or grabbed the attention of the intended recipient?
  • Innovation – To what extent was this campaign innovative or ground-breaking for the charity?

Please note: each question box has a maximum count of 3000 characters, which is approximately 500 words.