Fundraising Campaign of the year

This award will recognise an outstanding fundraising campaign that the judges think deserves the merit of being the best of the year and took place in whole or part during 1 January 2022 to 30 June 2023. 

The judges will be open to submissions that are multi-channel or discipline specific. It could, for example, be an individual giving, legacy or digital campaign or focus on fundraising from a specific audience. It will clearly demonstrate excellence, creativity, and innovation and closer connect supporters with beneficiaries.  

  1. Objectives –What were the objectives of the campaign and how it was carried out? Include details of any agency used or size of in-house resources devoted to this campaign.  
  2. Rationale – What medium(s) was used and why?  
  3. Forecasting – How was success intended to be measured? What were the positive outcomes and impact? How did it compare to budget?  
  4. Audience – Did the campaign target existing or a new audience. How did the campaign fit with the overall mission of the charity?  
  5. Innovation – How was the campaign innovative or ground-breaking for the charity  

Please note: each question box has a maximum count of 3000 characters, which is approximately 300 words.