Fundraising Campaign of the year
This award will recognise an outstanding fundraising campaign that the judges think deserves the merit of being the best of the year and took place in whole or part during 1 January 2023 and 31 July 2024.
The sector will have the chance to cast their votes for the fundraising campaign they consider the most outstanding among those shortlisted by the judges. Voting for this will be taking place from 11.00, 26 February 2025 to 17.00, 12 March 2025. The campaign that receives the most votes will be honored as the Fundraising Campaign of the Year 2025 during the Awards ceremony.
The judges will be open to submissions that are multi-channel or discipline specific. It could, for example, be an individual giving, legacy or digital campaign or focus on fundraising for a specific audience. It will clearly demonstrate excellence, creativity, and innovation and closer connect supporters with beneficiaries.
- Objectives –What were the objectives of the campaign and how it was carried out? Include details of any agency used or size of in-house resources devoted to this campaign.
- Rationale – What medium(s) was used and why?
- Forecasting – How was success intended to be measured? What were the positive outcomes and impact? How did it compare to budget?
- Audience – Did the campaign target existing or a new audience. How did the campaign fit with the overall mission of the charity?
- Innovation – How was the campaign innovative or ground-breaking for the charity
Please note: each question box has a maximum count of 3000 characters, which is approximately 300 words.