Terry McGrath 

Chief Marketing and Fundraising Officer at Guide Dogs

Terry McGrath is Chief Marketing and Fundraising Officer at Guide Dogs, joining in June 2024. A senior marketing leader with a proven record of delivering income growth and digital transformation at scale, Terry has led complex global and not-for-profit brands including Microsoft, the BBC, JPI Media and the Royal Opera House.

With deep expertise in brand strategy, digital innovation and audience engagement, Terry creates commercially driven marketing strategies that grow revenue and build lasting relationships with consumers, corporates, members and donors. She has guided multiple organisations through substantive change—pivoting brands and products to digital, transforming operating models, and embedding new skills and capabilities across multi-disciplinary teams.

Terry holds an MBA from the University of London and a BA (Hons) from Queen’s University Belfast.