Clare Moore

Director of Fundraising & Engagement Propositions at Cancer Research UK

Clare Moore leads the Fundraising & Engagement Proposition department at Cancer Research UK, where she is responsible for driving income growth across mass fundraising propositions including Legacy Giving, Individual Giving, Race for Life, Stand Up to Cancer, and Social Challenges. Her focus is on ensuring propositions meet supporter needs and that the product portfolio delivers maximum collective return.

Since joining CRUK in 2008, Clare has held several senior roles including Head of Strategic Marketing Communications, Head of Brand, and Director of Legacies & Stand Up to Cancer. She began by leading the optimisation team in the in-house digital marketing function

Before CRUK, Clare spent 11 years in the travel industry with brands like Club 18-30 and Thomas Cook. A marketer by background, she led brand and campaign strategy for Club 18-30 and launched innovative travel propositions for Thomas Cook’s specialist businesses—pioneering dynamically generated package holidays and digital-first sub-brands. She also spent a year at a start-up, building and marketing an SME review platform to support small business growth.