Designing and Running a Successful Fundraising Event (Practitioner Level) (17-Mar-25)

Events FundraisingCommunity Fundraising
17 March 2025
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £207
Non-Individual Member Fee All Days Non Individual Members £272

This indispensable one day course will provide you with the logistical know-how to ensure that your next events run as smoothly as possible, giving you a thorough understanding of what is needed to design and deliver your best fundraising event to date.

Standard Content

Whether you want to raise awareness for your cause, meet new prospects, cultivate relationships with donors, thank loyal supporters or simply raise money for your cause, you need to understand the principles and practices of planning, managing and staging successful and memorable events.

During this course you will cover the key principles of SMART objectives, market evaluation, risk assessment, budgeting, project management, event logistics, delegation and prioritisation, contingency planning, team management, negotiation, and project evaluation. The tutor’s experience in spotting areas for unexpected risks, financial losses and unrealistic costing or pricing, are an invaluable part of the training.

Who should attend?

This course is aimed at individuals who have been working in an Events Fundraising Assistant or Officer capacity for up to one year as well as individuals that want to move into or across from another fundraising discipline. This course is designed for fundraisers looking to develop into any of the following roles: Events Executive and Events Manager.

After attending the course you will be able to
  • Develop and use your own successful event project plan
  • Demonstrate how you will deliver against your project plan
  • Construct a business case for your event using appropriate data to support your case
  • Understand and be able to differentiate between events fundraising and other fundraising techniques
  • Understand the importance of team dynamics and apply team management techniques to help motivate individuals and encourage constructive feedback
  • Evaluate and review your event effectively by looking at event components, results and stakeholder feedback (for example: suppliers, volunteers, sponsors) and identify improvement ideas for your next event

The course was well planned, well structured, informative and useful, and it got us all thinking both strategically and operationally about the work we do, with real-life examples. It was great to meet other Fundraisers and hear about their work. Everyone on the course had great ideas and both group and individual thinking was encouraged. It was useful to touch on budgeting and the fundamentals of justifying costs that go into events, and the event itself.

Louise McCormick, Running Events Co-Ordinator at Epilepsy Action

This course includes four main units, covering:

We also offer other Events Fundraising courses depending on your role and level of experience.

 

About your trainer

Juliet Ellis

Juliet has spent almost 30 years raising millions of pounds for charities.

At Mencap – where she was promoted five times – she made the charity the leading proponent of sponsored overseas events, and as a consultant she has helped multiple organisations – from large nationals such as Mind and Alzheimer’s Society to hospices of all sizes and teeny tiny charities - to develop and grow their event fundraising programmes.

In recent years she has added governance and strategic reviews (both of individual campaigns as well as overall fundraising strategy) to the support she offers, and is a massive proponent of collaboration and breaking down silos.

Juliet is also the Chair of the Chartered Institute's London and South East regional group, is a Non-Executive Director of the mindfulness and coaching social enterprise Rising Minds, and a Trustee for The Sleep Charity.

The live virtual training experience

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

Technology requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

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