Content Creation for Fundraisers (23-Jan-25)

Digital MediaDirect MailStrategyMonitoring and EvaluationData, Research and Analysis
23 January 2025
10:00AM to 04:30PM

Individual Prices

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Package Type Available To Price
Individual Member Fee All Days Individual Members £330
Non-Individual Member Fee All Days Non Members £390

Today, every fundraising organisation is a publisher. Learn how to grab the attention of your audience, and iterate your content based on feedback.

Standard Content

Today, every fundraising organisation is a publisher. High-quality content gives you an opportunity to and build and maintain a meaningful relationship with your audience. But the process can be overwhelming when you’re publishing case studies, populating your social media feeds, crafting email newsletters, and putting together publications for your donors.

This course will give you a repeatable process for identifying story ideas, developing them into structured content, and then publishing them through the most effective channels. It will cover written stories, visual content, video, audio, infographics and other formats. You will learn how to grab the attention of your audience, and iterate your content based on feedback. Lastly, you’ll be introduced to a range of free tools that help you create eye-catching content.

Who Should Attend?

Any fundraising professionals who are capturing or creating content for external communications. This could include social media, printed materials, live events or website content. You may be overseeing the content strategy, or involved in creating the output (or both).

Learning Outcomes
  • Analyse your audience and identify the best content for them.
  • Subject, Angle, Format: a process for generating a steady flow of ideas.
  • Gather audience feedback, and use it to hone your content formats.
  • Planning and populating a content calendar for your organisation.
Benefits for you and your Organisation

Content is the best way of staying in touch with donors and giving them valuable insight into what you do and what you stand for. This course will give you tried-andtested frameworks and systems for generating a consistent stream of high-quality ideas, as well as the tools for creating the actual content.

THE LIVE VIRTUAL TRAINING EXPERIENCE

The Chartered Institute of Fundraising's live virtual training is delivered by trainers who are leading experts in their chosen discipline. Each virtual course has been especially designed to deliver a rich virtual learning experience. Your course will feature:

  • Zoom platform learning environment
  • Interactive engagement with the trainer and peers
  • Group discussions and exercises
  • Real-life case studies and examples
  • Ample Q&A opportunities throughout the sessions

Technology Requirements

The course is being delivered via the online platform zoom. To enable you to interact with your tutor and your class you will need to have access to a microphone (or access to a landline phone) and ideally have a working video link via a camera. To test compatibility with your system, you can join a test meeting via this link https://zoom.us/test

About your Trainer

Alan Rutter is the founder of Fire Plus Algebra, and a specialist in content and communications. With a background in journalism, he previously worked for publishing brands including the Guardian, Time Out, Wired, GQ, Vanity Fair and Vogue. He delivers in-house training for clients including the Arts Council, the Health Foundation, DKMS, the BBC, the Department of Health, the Legal Aid Agency and numerous central and local government departments in the UK. He regularly speaks about data visualisation at events including the Open Data Science Conference and the Øredev developer conference.

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